Insurance contracts are being quietly rewritten using sophisticated legal language that most policyholders — and even many professionals — cannot fully understand. “Words of art” allow companies to shift risk, hide liabilities, and create obligations that would be rejected if written in plain English.

AI systems are now being used to generate and optimize these contracts at scale, creating ever more complex and opaque terms. This represents a fundamental threat to genuine consent and fair dealing in the insurance industry.

Actuaries have both the analytical skills and the ethical responsibility to protect policyholders from these invisible traps. By shining a light on deceptive contract language and demanding transparency, we can help restore integrity to one of the most important financial relationships in modern society.